Task:
Bringing the game to the Russian market, attracting new users

Decision:
Cross-platform postings by gaming bloggers of related categories.
Online gameplay broadcasts from leading streamers during beta testing
Creating a large number of vertical videos for Shorts and TikTok for blog posts and crops

Task:
reduce the cost of the application and increase the flow of customers.

Decision:
contextual and targeted advertising + creation of a system of barter cooperation with influencers

Result:
reducing the cost of an application by 2 times, a clear strategy with proven advertising tools

Task:
talk about rebranding and increase knowledge about new products

Decision:
attracting influencers of moms in various social networks, who will natively show in their lifestyle content about the use of the product. The emphasis was placed on adapting the creative to the interests and style of each blogger and choosing sites where the viral reach is well established.

Result:
More than 10 million views, which is 70% higher than the forecast!

Task:
increase brand awareness, reduce the cost of 1 sale

Decision:
We have selected and presented several "bows" to major bloggers and celebrities, receiving a large free reach from native content (stories, tiktok, posts).
After more people found out about the brand, we launched test placements with fashion bloggers on different sites to understand the conversions from each site.

Result:
The reach from all bloggers is 15 million, the cost of the application has been reduced by almost 2 times!

Task:
Increasing interest in traveling within Russia and expanding the customer base.

Decision:
Attracting travel bloggers, popularizing domestic tourism destinations through videos, social media posts, and stories. Create special offers and tours together with influencers. Conducting webinars and online travel broadcasts with the participation of opinion leaders.

Result:
The increase in applications doubled, and interest in domestic destinations increased by 60%.

Task:
Increasing the number of brand subscribers on social networks (VK, OK, Telegram, Zen)

Decision:
The use of dark posts optimized for joining communities, segmentation and testing of audiences and formats. Launch of TG Ads with advertising in Telegram channels and Telegram bots.

Result:
An increase in the total number of subscribers on social networks by more than 400,000 subscribers.

Task:
Attracting the attention of the target audience and shaping the image of the fitness club

Decision:
Organization of collaborations with leading athletes and bloggers, creation of a series of master classes. Launch marathons and challenges on social media with the opportunity to win season tickets. Targeted advertising for the target audience.

Result:
The number of participants exceeded the forecast by 50%. The influx of loyal customers among young people has increased.

Task:
Increasing knowledge about bronchial asthma

Decision:
The use of targeted advertising in the VK ecosystem. Promotion of posts in VK and OK with optimization for engagement, promotion of articles in Zen with optimization for full reads.

Result:
More than 28 million impressions per year, more than 20 million unique reach. Exceeding the KPIs for ER and social action by 15%.

Task:
Increasing the number of leads per test drive

Decision:
The emphasis was placed on using VK lead forms through targeted advertising of the VK Advertising cabinet. We also held contests and promoted posts with announcements of these contests. They gave out prizes for completing a test drive. During the implementation of the project, we created a mini application in Telegram, with which you could also sign up for a test drive. They also promoted the client's live broadcasts, which included a call for a test drive.

Result:
Exceeding the KPIs for leads by 10% per year. Increase in conversion to high-quality leads by 30%